Often times we focus on how many followers we have, or how our reels will beat the algorithm….but really what’s more important is your brand presence in your local area. That’s what we do, we sell these local communities and that is where our brand presence should be the strongest!
When your brand is strong in a certain area, you become known as the go to person for the area that you sell. When a community starts talking, that’s where your referrals and leads come from.
Strategically post, engage and partner with local businesses/enterprises on social media
Join a charity that you 1. have a genuine passion for and 2. will get you in front of your ideal customer.
Create welcome home baskets filled with locally made goodies or gift certificates to local stores, restaurants, or venues.
MY FAVE - just get out! … from behind your computer and away from the four walls of your office, and live a little in your community! Use this time to engage with your local businesses & also to collect content for your media outlets (social, blog, magazine).
Be the founder of a local group that gets together on a regular basis. The trick to following through and actually enjoying life… create something that you actual enjoying doing and that fits within your lifestyle!
EXAMPLES
Mom group
Running group
Wine Group
Hiking group